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2017年9月6日水曜日

Stay Hungry. Stay Foolish [Steve Jobs]




Steve Jobs SPEECHES 人生を変えるスティーブ・ジョブズ スピーチ

スタンフォード大学、学位授与式でのスピーチ



I am honored to be with you today at your commencement from one of the finest universities in the world.
本日は、世界でも有数の大学の一つとされる大学を卒業するみなさんとご一緒することができ、光栄に思います。

I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation.
事実を申し上げますと、私は大学を卒業していません。ですから、これが私には大学卒業に最も似た体験です。



Today I want to tell you three stories from my life.
本日、私は、みなさんに人生から学んだ3つのおとをお話したいと思います。

That's it.
それだけです。

No big deal.
大したことではありません。

Just three stories.
たったの3つです。



The first story is about connecting the dots.
一つ目は「点と点をつなげる」ことについてです。

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.
私は、リード大学を最初の6ヶ月で退学しましたが、それから本当に大学を去るまで18ヶ月間ほど、居座っていました。

So why did I drop out?
なぜ、私は退学をしたのでしょうか?



It started before I was born.
私が生まれる前の話です。

My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.
若い未婚の大学院生だった、私の生みの母親は、私を養子に出すことにしました。

She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.
彼女は、大学を卒業した人に私を引き取ってほしいと強く考えており、生まれた際には弁護士夫妻との養子縁組を整えていました。

Except that when I popped out they decided at the last minute that they really wanted a girl.
しかし、私が生まれた際、最後の瞬間に、彼らは「本当は女の子がほしい」と言い出しました。

So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?"
そこで養子縁組待ちのリストに載っていた私の両親のところに深夜、「思いがけず男の子が生まれましたが、養子縁組をしますか?」と電話がかかってきました。

They said: "Of course."
私の両親は「もちろん」と答えました。

My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers.
私の生みの母親は、その後、私の母親が大学を卒業していないことを知り、最終の養子縁組書類に署名をするのを拒否しました。

She only relented a few months later when my parents promised that I would someday go to college.
私の両親が私を大学に行かせるこをと約束したため、数カ月後に彼女はようやく署名をしました。こうして私の人生が始まりました。



And 17 years later I did go to college.
17年後、私は大学に通っていました。

But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.
しかし、何も考えずスタンフォード並みに学費が高い大学を選んでしまい、労働者階級の両親の貯蓄をすべて学費につぎ込むことになってしまいました。

After six months, I couldn't see the value in it.
6ヶ月後、私は大学に価値を見出すことができませんでした。

I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
私は人生で何がしたいのか、それを見つけるにどう大学が役に立つのかがわかりませんでした。

And here I was spending all of the money my parents had saved their entire life.
そして大学にいることで、私は両親が生涯をかけて蓄えてきたお金をすべて使いきってしまいます。

So I decided to drop out and trust that it would all work out OK.
私は退学することを決心し、それですべてがうまくいくだろうと信じていました。

It was pretty scary at the time, but looking back it was one of the best decisions I ever made.
そのときは少し不安がありましたが、振り返ってみると私がしたこれまでのなかで最高の決断の一つだったと思います。

The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
退学をしたときから、私は興味のない必修科目を受講することを止め、それよりもより興味を持てる講義を聴講し始めました。



It wasn't all romantic.
もっともすべてが良かったというわけではありません。

I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5 cents deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.
私には寮の部屋がなかったので、友達の部屋の床で寝て、食料品を買うためにコーラの瓶を返却して5セントをもらったり、ハーレ・クリシュナ寺院でのおいしい食事をもらおうと、毎週日曜日の夜は7マイルも歩いて街を抜けて歩いて通っていました。

I loved it.
あれは大好きでした。

And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
そして私の好奇心と直感で動き回ったことが、後にかけがえのないものになりました。



Let me give you one example:
ひとつ例を挙げてみます。

Reed College at that time offered perhaps the best calligraphy instruction in the country.
リード大学は当時、おそらく国内のカリグラフィの教育においては最高だったと思います。

Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.
大学構内のすべてのポスター、棚に貼ってあるラベルは美しい手書きのカリグラフィでした。

Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.
私は退学をし、通常の講義を受ける必要がありませんでしたから、カリグラフィの講義に出て、その方法を学ぼうと思ったわけです。

I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.
セリフとサンセリフの書体や、異なった文字の組み合わせによって文字の空きを調整したり、最も美しい文字は何かなどを学びました。

It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
それは、きれいで、歴史があり、繊細な芸術性を持っており、科学でとらえきれず、私を虜にさせました。



None of this had even a hope of any practical application in my life.
これが私の人生の中で実際に何か役に立つとは思いもしませんでした。

But ten years later, when we were designing the first Macintosh computer, it all came back to me.
しかし10年後、私たちが最初の Macintosh Computer をデザインしていたときに、すべてが甦ってきたのです。

And we designed it all into the Mac.
そして私たちは Macintosh の中にそのすべてを入れました。

It was the first computer with beautiful typography.
それは美しい書体を持った最初のコンピュータでした。

If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.
もし私が大学であの講義を聴講していなかったら、Macintosh は多数の書体や字間調整機能もなかったでしょう。

And since Windows just copied the Mac, it's likely that no personal computer would have them.
そしてウィンドウズは Macintosh をコピーしたものなので、パソコンがそのような機能を持つことはなかったでしょう。

If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.
もし、私が退学をしていなかったら、カリグラフィの講義を聴講することもなかったでしょうし、パソコンが今のような美しい書体を有することもなかったでしょう。

Of course it was impossible to connect the dots looking forward when I was in college.
もちろん、大学にいたときは、先のために「点と点をつなげる」ことは不可能でした。

But it was very, very clear looking backwards ten years later.
しかし10年後に振り返ってみると非常にクリアにわかります。



Again, you can't connect the dots looking forward; you can only connect them looking backwards.
繰り返して言いますが、先を考えて「点と点をつなげる」ことはできません。できるのは、振り返ってつなげることだけです。

So you have to trust the the dots will somehow connect in your future.
だから、あなた方は、将来なんらかの形で「点と点がつながる」ことを信じるしかないのです。

You have to trust in something - your gut, destiny, life, karma, whatever.
勇気、運命、人生、カルマなど何でもいいので何かを信じなくてはなりません。

This approach has never let me down, and it has made all the difference in my life.
道から外れていようと、いつか「点と点がつながる」ことを信じることが、自分自身の心に従う自信を与えてくれます。それが月並みな道であったもあなたを導いてくれるでしょう。そして大きな違いが生まれてくるのです。







My second story is about love and loss.
2つ目の話は、「愛」と「敗北」についてです。

I was lucky - I found what I loved to do early in life.
私は、人生の早い段階で好きなことが見つかったので幸運でした。

Woz and I started Apple in my parents garage when I was 20.
ウォズと私は、私が20歳のときに、私の両親のガレージでアップルを創業しました。

We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.
私たちは懸命に働き、私たちがガレージで始めたアップルは、10年で4000人以上の従業員がいる20億ドルの企業に成長しました。

We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30.
私たちの最高の作品、Macintosh をリリースしてからちょうど1年後、私が30歳になったときです。

And then I got fired.
私は解雇されました。



How can you get fired from a company you started?
どうすれば自分が立ち上げた会社から解雇されるのでしょうか?

Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.
実は、アップルが成長していったのに合わせ、私は非常に有能だと思う人材を招いていたのですが、それは最初の1年ちょっとはうまくいきました。

But then our vision of the future began to diverge and eventually we had a falling out.
しかし、われわれの将来展望が分離していき、結局、亀裂が生じてしまったのです。

When we did, our Board of Directors sided with him.
そのとき取締役会は向こうに味方をしたのです。

So at 30 I was out.
そして私は30歳のときに追い出されました。

And very publicly out.
それは公然と追い出されたのです。

What had been the focus of my entire adult life was gone, and it was devastating.
大人になってからの人生を費やしてきたものがなくなったのです。衝撃的でした。



I really didn't know what to do for a few months.
数ヶ月間、私は何をすればいいのか本当にわかりませんでした。

I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton was it was being passed to me.
私は、前の世代の起業家から託されたバトンを落としてしまったと感じました。

I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.
私は、デビット・パッカードやボブ・ノイスに会い、台無しにしてしまったことを詫びました。

I was a very public failure, and I even thought about running away from the valley.
非常にはっきりとした失敗だったので、私はバレーから逃げ出そうとさえ考えました。



But something slowly began to dawn on me -
しかし、じょじょに何かが見えはじめました。

 I still loved what I did.
わたしは自分がしてきたことをまだ愛していたのです。

The turn of events at Apple had not changed that one bit.
アップルでの出来事があっても、その思いは全く変わりませんでした。

I had been rejected, but I was still in love.
わたしは拒否をされましたが、まだ好きだったのです。

And so I decided to start over.
そして、もう一度やり直そうと決心しました。



I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.
そのときはわかりませんでしたが、振り返ってみると、アップルから追い出されたことは今までに私に起こった最高の出来事でした。

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.
以前ほどすべての物事に対して確証はなくなりましたが、成功者という重みが、もう一度初心者という軽さに置き換わったのでした。

It freed me to enter one of the most creative periods of my life.
私は自由となって、人生で最も創造的な期間を迎えることができたのです。



During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.
その後の5年間で、わたしは NeXT という名の会社を創業し、ピクサーという別の会社も立ち上げ、わたしの妻となる素敵な女性とも恋に落ちたのです。

Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.
ピクサーは世界初のコンピュータ・アニメーション映画の『トイ・ストーリー』をつくり、今では世界で最も成功したアニメーション・スタジオになっています。

In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance.
重いがけないおとに、アップルが NeXT社を買収し、わたしはアップルに戻り、わたしたちが NeXT社で開発した技術がアップルの現在の復興の中核にあります。

And Laurene and I have a wonderful family together.
そして妻ローレンと私はともに素敵な家族となりました。







I'm pretty sure none of this would have happened if I hadn't been fired from Apple.
私はアップルを追い出されなかったら、これらの出来事は何ひとつ起こらなかっただろうと確信しています。

It was awful tasting medicine, but I guess the patient needed it.
それはかなり苦い薬でしたが、患者には必要だったのでしょう。

Sometimes life hits you in the head with a brick.
時々、人生には頭をレンガで殴られるようなことが起きます。

Don't lose faith.
信念を失ってはいけません。

I'm convinced that the only thing that kept me going was that I loved what I did.
わたしは自分がしてきたことを愛していたからこそ続けられたのだと確信しています。

You've got to find what you love.
あなた方も愛すべきものを何か見つけてください。

And that is as true for your work as it is for your lovers.
それは仕事でも恋愛でも同じです。

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
仕事があなた方の人生の大部分を占めるでしょうが、本当に満足する唯一の方法は、その仕事を愛してやまないことです。



If you haven't found it yet, keep looking.
もし、まだ見つけられていないのであれば、探しつづけてください。

Don't settle.
そして立ち止まらないでください。

As with all matters of the heart, you'll know when you find it.
あなたがそれを見つけたとき、自然にそれがわかるでしょう。

And, like any great relationship, it just gets better and better as the years roll on.
そして素晴らしい関係のように、それは年を重ねていくごとに良くなっていくのです。

So keep looking until you find it.
だから探しつづけてください。

Don't settle.
立ち止まってはいけません。







My third story is about death.
3つ目の話は、「死」についてです。

When I was 17, I read a quote that went something like:
17歳のとき、次の言葉をどこかで読みました。

"If you live each day as if it was your last, someday you'll most certainly be right."
「毎日、それが人生最後の日だと思って生きれば、いつか必ずそのとおりになるだろう」

It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself:
これは、私にとって印象的で、それ以来、これまでの33年間、わたしは毎朝、鏡を見てそして自分自身に問いかけています。

"If today were the last day of my life, would I want to do what I am about to do today?"
「今日が人生最後の日だとしたら、今日しようとしていることは、やりたいことだろうか?」

And whenever the answer has been "No" for too many days in a row, I know I need to change something.
「ノー」という日が、あまりにも多く続くようなら、何かを変える必要があるとわかります。



Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
あらゆるものは間もなく死んでいくということを意識することは、重大な選択を迫られたときの最も重要なツールです。

Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
なぜなら、ほとんどすべてのもの、外部からの期待、プライド、屈辱や失敗に対する不安、これらは死に直面したとき、本当に重要なもののみが残るからです。

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
死に向かっていると意識することは、何かを失ってしまうという考えに陥ってしまうことを避ける最善の方法です。

You are already naked.
あなた方はすでに丸裸なのです。

There is no reason not to follow your heart.
心に従わない理由はないのです。



About a year ago I was diagnosed with cancer.
一年ほど前、わたしはガンだと診断されました。

I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.
朝の7時30分にスキャンを受け、そして膵臓に明らかな腫瘍が見つかりました。

I didn't even know what a pancreas was.
それまで、膵臓が何なのかさえ知りませんでした。

The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.
医師たちは、このタイプのガンは治る見込みがほとんどないと私に告げ、長くても3ヶ月から6ヶ月の生命でしょうと言いました。

My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.
主治医は、自宅に戻ってそのときに備え、身辺整理をするようにアドバイスをくれました。

It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.
これからの10年間に子どもたちに伝えようとしていたことを全て、たった2、3ヶ月の間でそれをするようにという意味です。

It means to make sure everything is buttoned up so that it will be as easy as possible for your family.
家族があらゆることに安心して対処できるようにしておくようにという意味です。

It means to say your goodbyes.
別れを告げるようにという意味です。

I lived with that diagnosis all day.
わたしは一日中、診断結果を考えていました。



Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.
夕方おそくに、わたしは検査を受け、のどから内視鏡を入れ、胃をとおって腸内に入り、膵臓に針を刺して、腫瘍から細胞をいくつか採取しました。

I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying 
わたしは鎮静剤のせいでわかりませんでしたが、妻によれば、採取した細胞を顕微鏡でのぞいていた医師たちが泣きはじめたというのです。

because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.
なぜなら、それが手術の可能な、かなり珍しい膵臓ガンだとわかったからでした。

I had the surgery and I'm fine now.
わたしは手術を受け、いまはありがたいことに元気になりました。

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.
これが私が最も死に直面した出来事で、もう何十年かはこれ以上近くならないように願っています。

Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
この経験をしたからこそ、わたしはあなた方に「死」が、有益ではあるけれど、単に知的概念だったときよりも少しだけ確実性をもって言えるのです。



No one wants to die.
誰も死にたくありません。

Even people who want to go to heaven don't want to die to get there.
天国に行きたいと願う人々でさえ、そこに行くために死にたいとは思わないでしょう。

And yet death is the destination we all share.
しかし、「死」は私たちすべての行き着く先です。

No one has ever escaped it.
誰も逃れることはできません。

And that is as it should be, because Death is very likely the single best invention of Life.
そして、それはそうあるべきで、「死」は生命の最高の発明でしょう。

It is Life's change agent.
それは生命の進化の代理人です。

It clears out the old to make way for the new.
古いものを取り、新しいもののための道をつくります。

Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.
ちょうど今、あなた方は「新しいもの」ですが、今からそう遠くない間に徐々に「古いもの」となり、除かれるでしょう。

Sorry to be so dramatic, but it is quite true.
ドラマティックであり申し訳ありませんが、それが真実なのです。



Your time is limited, so don't waste it living someone else's life.
あなた方の時間には限りがあり、ほかの誰かの人生を生きて無駄にしないでください。

Don't be trapped by dogma - which is living with the results of other people's thinking.
ドグマにとらわれないようにしてください。他の人々の思考の結果と一緒に生きることになります。

Don't let the noise of other's opinions drown out your own inner voice.
他人の意見にあなた自身の内なる声がかき消されないように。

And most important, have the courage to follow your heart and intuition.
そしてあなたの心や直感にしたがう勇気をもつことが最も重要なことです。

They somehow already know what you truly want to become.
心や直感は、あなたが本当に何になりたいのかを、すでに知っているのです。

Everything else is secondary.
ほかの全てのことは二の次です。



When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generations.
わたしが若い頃、『The Whole Earth Catalog』という素敵な書籍があり、わたしの世代においてはバイブルの一つでした。

It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.
ここからそう遠くないメンローパークに住む、スチュアート・ブランドという男性の作品で、彼の詩的な表現はそれに生命を吹き込んでいました。

This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.
1960年代の終わりだったので、パソコンやデスクトップ印刷の前、すべてタイプライターやハサミ、ポラロイドカメラでつくられていました。

It was sort of like Google in paperback from, 35 years before Google came along:
Google が登場する35年も前、ペーパーバック版の Google のようでした。

it was idealistic, and overflowing with neat tools and great notions.
理想主義的ですばらしいツールや考えが詰まっていました。







Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.
スチュアートと彼のチームは『The Whole Earth Catalog』を何度か発行し、そしてひと通りやり終えると、最終号を出しました。

It was the mid-1970s, and I was your age.
1970年代半ば、わたしがみなさんと同じ年の頃です。

On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.
その最終号の背表紙は、あなたが冒険好きならヒッチハイクをするときに目にするような、早朝の田舎道の写真でした。

Beneath it were the words:
その下に、次のような言葉が添えられていました。

"Stay Hungry. Stay Foolish."
「ハングリーであれ。愚かであれ」



It was their farewell message as they signed off.
それが彼らの別れのあいさつだったのです。

Stay Hungry.
ハングリーであれ。

Stay Foolish.
愚かであれ。



And I have always wished that for myself.
わたしは、自分もいつもそうありたいと願っています。

And now, as you graduate to begin anew, I wish that for you.
そして今、卒業して新しい人生をはじめるあなた方にも、そう願っています。

Stay Hungry.
ハングリーであれ。

Stay Foolish.
愚かであれ。

Thank you all very much.
ありがとうございました。










Steve Jobs SPEECHES 人生を変えるスティーブ・ジョブズ スピーチ



2015年9月12日土曜日

英語で読む「Apple Keynote」iPad Pro, line up



英語で読む「Apple Keynote」iPad Pro, Demos
からの「つづき」



Phil Schiller


This is the most advanced iPad we've made by a long shot. 

It's a 12.9-inch Retina display. It's our A9X third-generation 64-bit chip. It has a four-speaker audio system, ten-hour all-day battery life. If has an iSight camera and FaceTime camera, it has wi-fi networking and of course our Touch ID all built in. 

It's made in an environmentally friendly as possible, mercury-free LED-backlit display, arsenic free display glass, BFR free, beryllium free, PVC free, and of course, that glass is highly recyclable.



The new iPad Pro comes in three finishes, silver, gold, and space gray. I know right now you are just thinking how much does it cost, because I want one. 

The new iPad Pro starts at just $799. That's with 32gigs of memory. For 128 gigs, it's $150 more. And there's a configuration with 128 gigs and LTE networking. 


(Applause)


The new iPad Pencil, $99, and the Smart Keyboard, $169. They will all be available starting in November. 


(Applause)


There has never been a product anything like iPad Pro before. We are so excited about it that we've created a video to tell you a little bit more about it.



Jony Ive

With its scale and with the way you use it, iPad has always been uniquely immersive. To amplify this, to put it on a much larger scale, we designed iPad Pro.

It begins with a 12.9-inch Retina display on an iPad that remains remarkably thin and light. With 78% more screen area, iPad Pro not only transforms your viewing experience, it enables new ways of creating and sharing.

To give Multi-Touch a greater level of precision, we completely reengineered the Touch subsystem, increasing the sensitivity of the sensors and doubling the touch refresh rate. It's actually the most advanced display we've made, and with 5.6 million pixels, it has the highest resolution of any iOS device



This is the first iPad to automatically adjust the number of times display is refreshed depending upon what's on the screen. This leads to greater energy efficiency and the all-day battery life you'd expect. 

Driving its high level of performance is the powerful A9X. It was specifically designed for iPad Pro and to meet the demands of a much larger display. Its size lets you do and see more. And its precise Multi-Touch technology allows for new forms of input while enhancing the capabilities of iOS 9



To produce a rich audio experience within this device's thin profile, we've developed an entirely new four-speaker architecture. 

For the first time, the speaker housing is machined directly into the unibody enclosure and sealed with a carbon fiber cap. Its four speakers give iPad Pro a powerful acoustic output and dynamic range that far surpasses its size. 

With people using iPad in more and in different ways, we wanted to enhance its flexibility. To do this, we've developed a new technology.Its magnetic contacts relay both power and data bidirectionally. So you can easily connect compatible accessories without the need for Bluetooth or batteries. 



iPad Pro enables tools and interactions that just haven't been possible before. iPad continues to transform the way we do things. Our goal in designing iPad Pro was to engineer a device that allows you to be more productive, more creative, at an entirely new scale.


(Applause)



Phil Schiller

That is the new iPad Pro, and we could not be more excited about it. It's the flagship in our iPad line. Starting today, this is what the iPad lineup looks like. We've now moved iPad mini 2 down to become our entry-level iPad at a new lower price, just $269

Above it is the brand-new iPad mini 4 that we are also launching today. So what's the iPad mini 4? Well, simply, we've taken the power and performance of iPad Air 2 and built it into an even smaller mini enclosure. It's just .65 pounds, powerful and yet small and light.

iPad Air starts at $399, and the iPad Pro at $799



So that's our new about iPad.

Thank you very much.


(Cheers and applause)






from; Apple Events, September 9th 2015




英語で読む「Apple Keynote」iPad Pro, Demos



英語で読む「Apple Keynote」Smart Keyboard & Apple pencil
からの「つづき」


Kirk Koenigsba
Microsoft

Than you. It's a thrill to be hare today. At Microsoft, we're focused on reinventing productivity to help people do their best work anywhere they are working. 

And today more than ever, we are supporting Microsoft Office on Apple platforms. I'd like to introduce Han-yi, who I going to walk us through some cool demos .

Up on the screen, you'll see a beautiful. Microsoft Word document on the gorgeous new iPad Pro. Now, with the Office iPad, we want to make it easy for anyone to create rich content and documents using Touch



So watch a quick example here. We can just, with a few quick taps, take this table, add styles, and turin it into a really great document. 

Now, we want to extend this richness with the new iPad Pro with Ink, so we can allow anyone to markup or annotate their documents and collaborate with others. 

So if you look underneath the ribbon, you will see we have a variety of new pen tools. There's different pens and pencils. One is a highlighter. You see this fabulous new color wheel so you can pick just the color you want and a new thickness control so you can get the point you need.

Watch as we can use the Apple Pencil and circle items in our document. We can strike through, we can add suggestions, and we can write in the margins. And you will see it's also great for maltilingual usage too. 

Now, because Office is built for teamwork, all of these changes are stored in the document itself and can be viewed on any Microsoft Office application on any device.



Now, the next thing we want to do is add a chart to our document, so we've started the chart in Excel. So we'll take advantage of iOS 9's multitasking capabilities. With a quick swipe, we can have both Word and Excel on the screen at the same time.

Now, for Office, the document is king, so having these two applications side by side is a huge productivity boost and allows us to do things like copy and paste this chart that you see and put it into Microsoft Word.



Now, let's finish up our PowerPoint presentation that goes along with this document that we're working on, and once again, we'll use iOS 9's multitasking capabilities, have both apps up on the screen at the same time, and we can copy this chart also into our PowerPoint presentation to finish it up.

Now, just like Word, just like Excel, PowerPoint has great support for the Apple Pencil and for Ink, and so watch as we can go ahead and draw some shapes here on our slide, and they're converted automatically to graphic objects. 


(Applause)


Let's take this to the next level. We'll if to this slide. You see it has just a simple list. We want to turn this into a high-impact diagram. We can use the Apple Pencil or just touch.

Here we will just use Touch, and watch as we draw three circles, and you will see that PowerPoint converts them automatically into shapes. Now, we'll support shape recognition for over 20 different object types, so you can take your hand-drawn art and annotations and convert them into professional-looking content.

So this is the new Microsoft Office on the new iPad, and at Microsoft, we really believe that bringing together the iPad Pro with Microsoft Office, the Ink, the multitasking capabilities will really transform the way people work on these kinds of devices. 

Thank you very much.


(Applause)



Phil Schiller

Next, we'd like to see what it's like for creative professionals to use iPad Pro in their workflow, and who knows better about creative workflows than our good friends at Adobe?

Adobe has been doing incredible things on iPad with Creative Cloud mobile apps, and now on iPad Pro, they are working on a brand-new suite of applications that's incredibly powerful and can do amazing things. 

So I am very excited to bring out the Director of Design for Mobile Apps at Adobe, Eric Snowden.


(Applause)



Eric Snowden
Adobe

Thank you so much. I am really excited to show you three different Adobe applications all working together on the iPad Pro.

The first of which is Adobe Comp. And Comp is a design tool that's as easy to use as drawing on a napkin. So by creating an X on the left-hand side of the screen, I am creating an image place hold holder. We have gestures for headline copy and body copy. You can quickly lay out a rough design. These elements are temporarily grouped together so I can adjust them as a group. 

So I have gone from nothing to a rough wireframe in about 15 seconds. From there I want to add real fonts, make this a little bit more high fidelity. This is the first time on a mobile device we've given access to typekit fonts. We have over a thousand fonts available.

So I am going to go ahead and select this headline text, and I am going to change my copy to be Ruby Red, which is the theme for this design. And I am going to apply some styles to my body copy as well, a simple gesture to copy styles from other objects. And I lastly, I want to add a  photo from my camera roll. 



So I've a rough design here. I am pretty happy with it. But I am not quite happy with the model's smile. I wish she had just a little bit more of a smile. I think it would warm up the design quite a bit. But luckily we have an app for that.

So I am going to go into multitasking mode, and multitasking is amazing on the new iPad Pro, side by side, it's like having two screens. I am going to send this image from Comp into a brand-new application called Adobe Photoshop Fix.

And Fix is a product we are announcing today. It's a member of the Photoshop family for retouching, and it's insanely fast on the new iPad, can process up to 50 megapixels images very fast and has all the features you would expect from an app in the Microsoft family, but we've built facial detection into the retouching engine.

If I select the model's lips, for example, I can isolate those and just give her just a little bit more of a smile.


(Applause)


Then I can send that change back to Comp. So for the last app, I am going to open up Adobe Photoshop Sketch, which is our painting and drawing application.

With Sketch, we've tuned it to work with the iPad. With our new tool, if you lay the pencil on the side, you are laying down more water and less pigment. If I hold it up right and press down harder, I am laying more ink and less water. I can click this button here to dry that. 

I am going to go ahead and copy this, close out of multitasking. Then paste this back into my Comp document. So with a couple other small tweaks, finish up this design, and it looks pretty good. I went from a blank page to a design in just a few minutes using three different applications together. 

But I think the most impressive thing out of all this is all this work is nondestructive, so at any point if I put three fingers down on the screen, I can scrub back on my history back to my blank document and then all the way back to my final design. 


(Applause)


So you never have to worry about making a mistake or losing your work. It's all safe here. 

So that was Adobe Comp, Photoshop Fix, and Photoshop Sketch. We are making tools powerful enough for professionals and easy enough for anyone to use. This is only available on the iPad and will be shipping in October.

Thank you.


(Applause)



Phil Schiller

For the last demo, we wanted to show you something that really requires the incredible performance of graphics for the iPad Pro and an application that's pretty amazing. It's an application that helps to visualize human anatomy and assists doctors, patients, and students in medical school.

To show you this incredible new application and how it runs in iPad Pro, I am very excited to I think about up the Head of Design at 3D4Medical, Irene Walsh.

Irene?


(Applause)



Irene Walsh
3D4Medical


Thank you.

In the average medical consultation, the patient is with a doctor for just seven minutes, and they only recall 14% of the information they receive. At 3D4Medical, we believe that clear understanding between doctors and patients leads to better healthcare and ultimately to better patient outcomes. I am excited to show you how with the new iPad Pro, our Complete Anatomy series has bridged that communication gap. 

Let's imagine I am a doctor. I am speaking with my patient about their injured knee. I can zoom right into the knee area to show them more about the bones at work here. The incredible CPU and increased memory of the new iPad Pro mean that I am now seeing these textures at double the resolution of previous versions. And with the Polly count of our mesh also doubled, I am experiencing new levels of medical accuracy.

Now let's turn on some muscles, and we can see how thy interact with the skeleton to create movement. The quadriceps you see here are being animated in real time at 60 frames per second. Just imagine how groundbreaking this will be for physical therapy patients in understanding and visualizing their treatments. This motion is fully controlled by me, and it's seamlessly rendered by the new iPad Pro.



To get a little context, I can turn on the skin there to help orientate. We have taken full advantage of the Apple Pencil by introducing unique cutting and drawing tools to our app. As a medical student, for the first time, I will be able to edit the model rapidly and with pinpoint position. 

I can cut through the layer of anatomy to reveal the relationships between structures and even simulate surgical procedures. As a trained physician, I'll use Complete Anatomy to educate my patient on their condition .



So let's say my patient presents with a torn meniscus. I can bring up a preset view of the knee area to highlight the relevant structures. Then to make the injury more specific to my patient, I can take the Apple Pencil and make a precise tear on the meniscus directly on the model. 

I can then show my patient their particular injury in 3D. Using the pressure sensitive technology, I can model the effects of arthritis, varying the size and frequency of bone spurs according to the force that I apply.


(Applause)


I can even annotate while still in the 3D environment using our pen tool to draw directly on the model. Or using our automatic labeling function. What's really great about this is that I can actually share this exact 3D model with my patient and record a consultation for them to refer to in Complete Anatomy on their own iPad

We believe that the new iPad Pro and our Complete Anatomy series will transform the way doctors and patients communicate, increasing medical understanding and improving patient care from remote villages to the top hospitals and universities in the world.

Thank you.


(Applause)



Phil Schiller

Now you've seen the kind of applications that can run on iPad Pro. They are truly transformative... 






to be continued...
→ 英語で読む「Apple Keynote」iPad Pro, line up





from: Apple Events, September 9th 2015




2015年9月11日金曜日

英語で読む「Apple Keynote」Smart Keyboard & Apple pencil


英語で読む「Apple Keynote」iPad Pro
からの「つづき」



Phil Schiller

But the story doesn't stop there. Let's go back to that software keyboard. It's great keyboard. It Dynamically changes as we use different applications. It's how most of us will type on our iPad Pro. But because we are enabling applications not possible before in an iPad, sometimes you'd like the convenience of a physical keyboard.

So we are very excited to tell you about a brand-new accessary just for iPad Pro, and it's called the Smart Keyboard.

(Applause)

This is unlike any keyboard you've ever used before. It's covered in an Apple woven fabric. That fabric creates the cover but also forms the structure and the feel of those keys, and they feel really great to type on. Inside is a new Apple dome switch that we pioneered with the MacBook, and it works beautifully in this great new Smart Keyboard.

So how do you attach or connect the Smart Keyboard to your iPad Pro? Well, if you look closely, there are three new circles along the side of the iPad Pro. This is a brand-new connector technology. We call it the Smart Connector. It carries power and data and connects magnetically to the Smart Keyboard. So when you want to attach your iPad to the keyboard, you just slide it on it.

And the software in iOS 9 automatically adapts and changes because it knows you want to use the physical keyboard versus the soft keyboard. So that's the new Smart Keyboard, designed specifically for the iPad Pro.

(Applause)

So that's typing. Let's talk about drawing and illustration. works of art, drawing on their iPads with their fingers. iPad is all about Multi-Touch, and we will continue to use our hands to interact in amazing ways on iPad. But iPad Pro is going to enable new classes of applications that require even greater precision than ever possible before, a new level of precision and accuracy that requires some amazing innovation.

So we're so happy to introduce to you another brand-new accessory specifically for iPad Pro, and it looks like this.

(Cheers and applauses)

It's called Apple Pencil.

(Laughter)

And this Apple Pencil is packed with so much new amazing technology. We have a great video to tell you all about it now.



Jony Ive:

Touch, of course, is the primary method of interaction with iPad. To enhance what's possible with Multi-Touch and to allow for a new level of precision with iPad Pro, we've designed Apple Pencil

This began by reengineering the Touch subsystem of the display to measure both finger and stylus input on the same plane with optimal accuracy. When you are using the pencil, the system scans twice as of often, allowing iPad Pro to capture more points in a single stroke. 

Highly responsive sensors built into the tip of Apple Pencil work with the iPad Pro display to detect position, force, and tilt. With Force Data, you can press lightly to get a thin stroke or press harder to get a darker, bolder stroke. Signals emitted from two locations in the typical calculate the angle and orientation to produce broad or shaded strokes. 

Its unique tip signature allows it to be used simultaneously with your finger. And with incredibly low latency, it has a responsiveness that feels like a true writing or drawing instrument. While its battery lasts for hours of use, a Lightning connector lets you recharge by plugging directly into iPad Pro

Apple Pencil is designed to look and feel like a familiar tool. Yet with its carefully engineered technology, working with or most advanced Multi-Touch display, it delivers something extraordinary, precision that actually gives you the ability to touch a single pixel. 

(Cheers and applause)



Phil Schiller

This Apple Pencil absolutely amazing, and to get that level of low latency so it feels like you are drawing directly on the display took an incredible effort of collaboration between our hardware, software, and design teams. And they're done a remarkable job. 

Customers are going to feel it every time they use it. They can use it within built-in apps in iOS, like our new Notes app, where you can draw and diagram directly with Apple Pencil. Or in Mail, where now with our new Markup feature, when someone sends you an at attachment, you can draw and markup, write on that at attachment, and send it on to them.

You are going to see new applications from developers that have created features that take full advantage of this huge iPad Pro display, all its power, and most of all, Apple Pencil. Like Procreate, an incredible fine art illustration and drawing application that just comes alive on iPad Pro.

And applications we've not seen before, like this, it's called UMake, designed specifically  for iPad and takes full advantage of that display and that incredible Apple Pencil.



Apple Pencil is one of the most advanced technologies we've ever created in a simple, beautiful form. And we've been lucky enough to have a few developers come in and take a look at the new iPad Pro and Apple Pencil and see what's possible with this incredible new technology. 

So we'd like to do a few demos, and to begin with, it would be great to have a developer come and show us what's possible with professional productivity, and who to know better about productivity than Microsoft

Yeah. These Guys know productivity.

(Applause)

So I am extremely pleased to introduce Corporate Vice President for Microsoft Office, Kirk Koenigsbauer

Kirk?

(Applause)



Kirk Koenigsbauer

Thank you. It's thrill to be here today. 

At Microsoft, we're focused on ...






to be continued...
→ 英語で読む「Apple Keynote」iPad Pro, Demos





from: Apple Events, September 9th 2015




2015年9月10日木曜日

英語で読む「Apple Keynote」iPad Pro


英語で読む「Apple Keynote」Apple Watch
からの「つづき」


Tim cook
Apple CEO

iPad is the clearest expression of our vision of the future of the personal computing. A simple multi piece of glass that instantly transforms into virtually anything that you want it to be. In just five years, iPad has transformed the way we create, the way we learn, and the way we work.

We are partnering with the world's leading enterprise companies, IBM and Cisco, to redefine and transform the way people work in the enterprise. As we brought more and more capability and more and more power to the iPad, we've been amazed at the new and unexpected things that our customers have done with the iPad.

So we asked ourselves how could we take iPad even further. Today we have the the biggest news in iPad since iPad!

(Cheers and applause)

And I am thrilled to show it to you.

(Cheers and applause)

This is the iPad Pro

It's the most capable and powerful iPad we've ever created. It is chocked full of amazing advanced technologies and innovation. To tell you all about it, I'd like to invite Phil Schiller up. Phil?

(Applause)



Phil Schiller

Thank you, Tim. Good morning, everyone! 

(Cheers and applause)

Thank you. I am so excited to tell you about this incredible new iPad Pro. It has a huge screen, the biggest we've ever built in an iOS device. It has more power and performance than any iOS device we've ever made either.

Let's start with that display. Why make an iPad with a bigger display? With a larger display, think about the iPad from the very beginning. It's a magical piece of glass you hold in your hands, and you can touch the software. You can touch the webpages we surf. We can touch the books we read and the documents we create. 

And it can do things that a smartphone can't do because it doesn't have to fit in your pocket. And it's thin and light enough to hold all day long so it can do things that a notebook can't do. So with a bigger screen iPad, your TV shows and movies are more cinematic. The games we play are more immersive and powerful. 

And an iPad is always a Multi-Touch device, so now with a bigger iPad Pro, you can have a full-size software keyboard, so you can type in your documents with this great, big keyboard. And keyboards can do many things, like be an amazing musical instrument. Yeah, somebody likes music.





We can do something on an iPad that you can't do on a notebook. The new multitasking features in iOS9, Slide Over, Split View, Picture in Picture, were designed with this iPad Pro in mind. They make it so much more productive and capable.

So how big is the screen on the iPad Pro? It's 12.9 inches on that diagonal. Why 12.9 inches? Well, here, let me tell you little secret about its size. Let's put next to it our previous largest iPad, that's iPad Air 2. If you look at the width of the iPad Pro, it is the same as the height of the iPad Air

(Applause)

And then we take that height, and we make a 4 by 3 ratio. Now you have an iPad big enough to run your full iPad Air apps with more room side by side. It is an incredible display. It is 2732 by 2048 pixels. Do the math, it's 5.6 million pixels. Far more than on any iOS device before. In fact, that's even more pixels than a 15-inch MacBook Pro with Retina display. It is a beautiful display.

(Applause)

Your photos will look amazing on it. Huge, incredibly detailed, rich colors. Your documents will be full size with laser-sharp text. And I'll say it again, watching movies on it is incredible. It's an amazing experience. This is the most advanced display we have ever built

It took some incredible innovation in technology. For example, we used the technology that we created in the iMac with Retina 5K display and its timing controller to drive all those pixels quickly. We made it look beautiful with our photo alignment technique, which means it has great on-access contrast ratio. It's made of the best oxide TFT material, which means we can light up the pixels quickly and have uniform color and brightness.

And for the first time in an Apple display, it has a variable refresh rate. That means if things aren't moving quickly on the display, we can slow it down and save energy. 



This is an amazing display, and inside it, something even more amazing, the chip that powers it. This is the new A9X chip. It's our third-generation 64-bit chip. We've doubled bandwidth to memory. We've doubled the read and write performance to flash storage. It is so fast.

How fast is it? The new A9X is 1.8 times faster than the A8X it replaces. This is desktop-class performance.

(Applause)

If you compare what our team has done, our chip team, is just on fire, over the last five years, they've grown performance in the iPad 22fold for CPU tasks. And graphics tasks are even faster. We've doubled the performance of graphics over the A8X. And over the last five years, this is unbelievable, graphics performance has gone up 360 times

(Applause)

The biggest jump in this year alone. You combine that fast hardware with great software, like in iOS 9, our Metal libraries for writing, games, and applications directly to that graphics chip, and you get incredible performance. 

But here's another way to think about how fast iPad Pro is. It is faster than 80% of the portable PCs that shipped in the last 12 months. 

(Applause)

That's at CPU tasks. At graphics tasks, it's faster than 90% of them. 

(Applause)

So when you run tasks and applications that we all love to use, they get incredibly fast. For example, iMovie. Running iMovie on an iPad Pro delivers desktop-class performance. With iMovie, you can now edit three streams of 4K video simultaneous. That's incredible performance.





And it's going to enable new classes of applications for iPad. For example, check this out. This is AutoCAD 360 from Autodesk. It's an incredibly powerful application. This image has 320,000 objects in its wireframe mesh. And you can zoom in and pan around it with buttery 60 frame per second smoothness, something you can't do on a PC.

And all that power comes with all-day battery life. Ten hours of battery life. So we've got an amazing display, incredible performance, great battery Iife.

(Applause)

So we thought this display deserves a great sound system, and so for the first time ever in an Apple product, we now have a four-speaker audio system. And automatically balances the left and the right depending on how you are holding the iPad

And it balances the frequencies between the bottom dynamically to create a beautiful stereo sound stage. And it puts out three times the audio volume of an iPad Air 2. You really have to listen to it. It's amazing. 



And that's packed into a device that's incredibly thin and light. Here's the iPad Pro. Let's bring in the iPad Air underneath it. You can see they are both incredibly thing. The iPad Pro is just 6.9 millimeters thin. The iPad Air 6.1. Very, very close.

How about the weight of it. Let's bring in the original first iPad. it's kind of fun. They are both just around 1.5 pounds, which is unbelievable because the iPad Pro has a 78% larger screen area. It has 360 times more graphics power. 

It is thin and light enough to hold all day and powerful enough to take everywhere, whether you want to watch movies in the park or edit a film on location. This is an amazing iPad.



But the story doesn't stop there... 






to be continued...
→ 英語で読む「Apple Keynote」Smart Keyboard & Apple pencil





from: Apple Events, September 9th 2015




英語で読む「Apple Keynote」Apple Watch


Apple Special Event

Bill Graham Civi Auditorium
San Francisco
September 9th 2015


Tim Cook
Apple CEO

Thank you. Good morning!

Thank you for joining us and welcome to San Francisco and the legendary Bill Graham Civic Auditorium. We could not be more excited to be here this morning, and we're so glad that so many people from all over the world could join us, including many of our employees. Hey, guys.

(Cheers and applause)

It's been an incredible year for Apple. We are really firing on all cylinders. And we are about to make some monster announcement across the several of our product lines. So we have a big day ahead, and there's no time for updates, so I'd like to get right in and talk about Apple Watch.

(Applause)





Yes. Just a few months ago, we made Apple Watch available to our customers around the world. It's already changing their daily lives, and they love using it. They love how quick and easy it is to respond and receive messages and phone calls and notifications from their favorite apps. They're amazed at how Siri on the Watch let's them do so much with just their voice, like get directions or send a quick message. With Apple Pay, customers are loving that they can purchase directly form their wrist.

And Apple Watch is helping our users live a better day, closing those rings had become a healthy obsession. In fact, we have been flooded by emails, like this one from Dennis, saying that the Apple Watch has motivated him to work out and exercise on a regular basis.

"A life-changing device... I have lost almost 30lbs... the watch inspired me in a way I have never been before to work out and exercise on a daily basis."
Dennis H.





To many people like Dennis, the Apple Watch has been life changing. For all of these reasons and many more, people love using Apple Watch. Customer satisfaction is an incredible 97%.

Now, despite just we are launching the watch a few months ago, we are on an incredible pace of innovation, and to tell you about where we are going next, I'd like to invite Jeff Williams to the stage. Jeff?

(Applause)



Jeff Williams
senior vice president

Thanks, Tim. In June, just weeks after launching Apple Watch, we previewed our next generation of OS, and it's packed with powerful features. There are new watch faces, like this beautiful one with time transit .

Third-party complications, this is a big deal. It's a really powerful thing to be able to glance at your wrist and see the information that's important to you. And now with third-party complications, you can see even more, things like the latest news or your airline departure time and Time Travel. Just rotate the Digital Crown and view the day ahead. It's the fastest way to see the next couple of meetings or check what the temperature will be later in the day, for example. And we are adding Transit to Maps, making it easier to find and use public transportation.

(Applause)

Now, in addition to these and other built-in features, developers have been hard at work. There are already over 10,000 Watch apps on the App Store.

(Applause)

And now, with native apps, developers can do even more. Apps can display video, they can access hardware, like the microphone, speaker, and health sensors. I'd like to show you a few right now. Facebook Messenger is coming to the Watch.

(Applause)

Facebook Messenger allows users to send text, send audio messages, and share their location right from their wrist. And iTranslate, one of my personal favorites. Just speak into the microphone and see and hear translations in over 90 languages.





And GoPro. The wrist is an ideal location to control your GoPro, and now the apps turns the watch into a viewfinder. No matter where your camera is mounted, you will always know where it's pointed, and you will never miss that important shot.

And then AirStrip. This is an app that is for physicians, and I think it's a great example of just how far developers can go with native apps. But rather than describe it for you, I'd like to bring up Dr. Cameron Powell, Co-Founder of AirStrip, to demo it for you now.

(Applause)






Dr. Cameron Powell

Thanks, Jeff. Joining me on stage is AirStrip's Co-Founder Trey Moore. AirStrip plays an important role in our country's healthcare system, leveraging the use of iPhone and iPad. But here comes another game-changer for healthcare, Apple Watch.

Let's start with a physician who is viewing his daily schedule, making rounds, and communicating with the team. Now if I look at my watch face, I can see my next patient. I can notice her diagnosis, and I can actually Time Travel to see what's next.

But let's see what happens if a nurse sends me a notification. Now, within the message itself, I can see the alert, the waveform, vital signs, and the lab results. The reason that I can immediately see all of this relevant data is because once I have the watch on, I am securely authenticated until I take it off. Let's go back and dig a little deeper on that waveform. I really want to know what's happening right now.

(Applause)

Thank you. Now, this wasn't possible until watch OS2, but what I really care about is I want to compare what happens in real-time to what has been happening more recently, and I can do that on Apple Watch by rotating the Digital Crown.

Now, as you can see, AirStrip magically pulls all this data together into a single view through our AirStrip1 platform, and we make it available to Apple Watch for display, but what is so great is I can take action on what I see. Here I can send a HIPAA-compliant secure message to a member of the patient's care team. In this instance, I am going to order a repeat ECG. Okay. We are going to switch gears.

Let's talk about how AirStrip with Apple Watch will change our doctors communicate with their patients. Now, AirStrip has been used already to monitor over 3.5 million pregnant women in the hospital, but with our new product, Sense4Baby, we can now monitor these women at home, leveraging Apple Watch. So here you see a message from a doctor to the pregnant patient at home asking her to begin monitoring her baby's heart with something called a None Stress Test, or an NST.

Now, the mom, with a watch on her wrist and connected to the Sense4Baby sensors on her belly, starts a test. As I can see on this green line, I can confirm that I am monitoring the mother's heart rate as it's being read by Apple Watch, but I can also see the baby's heart rate and the mother's contractions as they are being read form Sense4Baby. So finally, I can differentiate between the mother's heart rate and the baby's heart rate, which has been a problem for many years with home monitoring. Now, while she's doing this test, she can actually listen to the baby's heart rate right on her wrist.

(Applauses)

Thank you. That's really cool, isn't it? Now, when the test is done, she can simply send all that data from her watch back to her doctor. And then later that evening, she gets a message from the doctor telling her I've read your NST. Your baby is doing just fine. So AirStrip, plus Apple Watch together, will redefine how messaging and communication occurs in healthcare. Thank you very much.

(Applause)



Jeff Williams
senior vice president

Isn't that great? That's why we do what we do. We think the power and potential of watch OS2 is unlimited, and we can't wait to see what else developers do with it. I want to switch gears, and I want to talk a little bit about our collection. When we created Apple Watch, we knew it had to be an expression of your personal taste and style. And today, we're offering even more choice. We've been working with a company that we greatly admire on some new watches. This is a company that shares our commitment to excellence and craftsmanship, and that company is Hermes.

(Applause)

Together we've created a collection. It starts with this iconic double tour that wraps elegantly around your wrist twice. It's made of hand-stitched leather that ages beautifully over time. And joining the double tour is a single tour and a cuff. Each of these has an Hermes watch face that uses their traditional iconography. These are going to be available in select stores in October, and we think people are going to love Apple Watch Hermes.

(Applause)

But that's not the only update to our lineup. We have been working on new models and new bands, and I' d like to show them to you now.

(Cheers and applause)

We're really excited to offer two new finishes, gold and rose gold, in anodized aluminum. These are going to come in both sizes, 38 and 42 millimeter, and they are paired with some. And they are available at the same price as the rest of the Sport lineup. This adds a whole new dimension to the I lineup. You actually just have to see them in person. They are really beautiful.

We've also made some updates to our stainless collection. The space black stainless has been very popular, so we are now adding a model with a black Sport band, and we've updated our classic leather with it's now got a two-tone look, and it comes in black and saddle brown. It's really beautiful. And finally, we're offering a stainless steel case with a Product Red band.

(Applause)

Not only does it look good, but a portion of the proceeds goes to the Global Fund to fight AIDS. I think you are going to love it. One of the things that people love about Apple Watch is the ease with which you can change the band and create a whole new look.

So we're adding a fall collection of new bands ranging from vibrant hues to more neutral tones, and when you pair these bands with different cases, you end up with some truly unique combinations. It's really nice. So that's our Apple Watch lineup, and as we look forward to the holiday season, we are really excited with new models and new OS, with native apps.

We think it's going to be a fantastic holiday gift. The new models that you saw are shipping today in these 24 countries, and watch OS2 is available on September 16. That's Apple Watch. I'll hand it back to Tim.

(Applause)



Tim Cook

Thanks, Jeff. It is amazing what kind of power that you now have on your wrist. It's really incredible. And we've got some great news looks. Next up is iPad. Yes!

(Applause)

iPad is ...






to be continued
→ 英語で読む「Apple Keynote」iPad Pro






from: Apple Events, Sep 9th 2015