AIには出来ない、人間らしさ最後の砦とは？

From:
週刊東洋経済 2016年10/8号




池谷裕二
『人工知能と人間の脳との境界が揺らいでいる』


――人間の創造性を、AI（人工知能）がまねるのは難しいのでは？


たとえば私たちが絵を描き、作曲するという創造的な活動は、人間にしかできないと考えてきた。しかし今では、人工知能に「シェイクスピアのような詩を書いてくれ」と命じれば、専門家でさえ本物かどうか見分けがつかないような高いレベルの詩が書けるようになっている。

今年にはいり米国マサチューセッツ工科大学が、最近の人工知能の創造性について「人間のクリエイティビティに疑問を呈する」とレビューを書いています。創造性とは脳で考えるものですが、脳の作用なんて電気化学反応でしかない。ならば人工知能が芸術を生んでもおかしくない。

マイクロソフトが人工知能に描かせたレンブラントの絵を見ると、相当なプロでも真作と見分けがつかない。でも人工知能は真似よりも創造的なことが得意で、アニメのようなパステル画にレンブラントを描き直すこともできる。こうなるとクリエイティブですよね。

バリエーションやコンビネーションを駆使し、これまで芸術家たちが手掛けてこなかった独創性の高い音楽や絵画や詩をつくることも人工知能なら可能。ただし人間の感性の幅は狭いので、人工知能による独創的な作品を受け入れられるかどうかは別ですが…。


――人間にしかできないことはなくなりますか？


ありますよ。うじうじしたり、イライラしたり、カッとなったりする感情です。こうした感情を人工知能にもたせることは可能ですが、不要なのできっとプログラミングされませんよね。

それが人間らしさの最後の砦になるかもしません。

…




From:
週刊東洋経済 2016年10/8号

わずか１bit、されど１bit【情報量の意味とは】

From:
斎藤 由多加
『ハンバーガーを待つ3分間の値段』




…

「よくも、これだけの車が走っていて、無事でいられるな」

と高速道路を運転しているときに思います。

スチール製のこの無表情な物体の唯一の表情といえば、ウィンカーくらいですが、そこで発することができるのは、わずか１bit の情報量でしかありません。たったこれだけの情報が、高速道路の秩序を保っていると考えると、とても不思議です。

…

大雑把に言うと、野球選手がやっていることといえば、「投げる」「打つ」「走る」「捕る」のどれかです。どれをとっても、一つ一つは単純なアクションで、ほとんど意味をもたない。

注意深く周囲を見回してみると、実はこれは野球に限ったことではないことに気づきます。サッカー、ラグビー、将棋、麻雀、トランプ…、すべてのかけひき（ゲーム）に共通しているのは、「一つ一つのプレイは、ほんのわずかな情報量しかもっていない」ということです。しかし、これらが「特定のルール」に則って行わるとき、それらは別の大きな意味をもってきます。

今年、ドイツでサッカーのワールドカップが開催されますが、日本代表の「シュート」という１bit の情報が、日本人の意識のなかでは数百メガバイトの意味となって駆け巡ります。この、ごくわずかな情報を大きな価値に増幅させてしまう力こそ、もしかしたらインテリジェンスと言われるものではないでしょうか？

「選手が蹴ったボール」＝「わずか１bit ほどの情報」

がどれだけ観衆を熱くするか、世界の熱狂ぶりからわかるのは、デジタル的な情報量とは無関係に、私たちの意識のなかで情報は変質するということです。興味のない人たちにとっては無意味なことかもしれませんが、特定の人にとっては、巨大な意味をもつ、それがスポーツの特徴です。

…

わずかな情報を大きな価値に変換するインテリジェンスをもった人々…、彼らは、一般的には「ファン」と呼ばれますが、野球やサッカーのように全国的に浸透するにいたった国民的スポーツでは、たくさんの人がそのインテリジェンスを備えていることを意味します。

…

ルールを知っているファンが多ければ多いほど、そのゲームの資産価値は高い、ということになります。ブランド・メーカーがそうであるように、ソフトウェア企業の資産価値の算定基準は、実はここにあると思います。

つまり、つきつめると付加価値というのはすべて、モノではなく人間の側にその受け皿があるかないか、で決まるものではないかと思うのです。

…

デジタルの世界では、「200バイトの詩」と「２メガバイトの書籍」では、圧倒的に後者のほうが情報量が多い、という暗黙の了解がありますが、ひとたび人間を経由すると、数行の詩が、一冊の百科事典に勝る影響力にまで増幅されます。

ビートルズのたった数行の歌詞が人生を変えた、という話はあちこちに存在していますが、それを可能にしているのはメディアや技術の力ではなく、人間の力です。

この解釈する力を一般的に「感受性」と呼び、そしてこれを利用し、より少ない情報量でメッセージを伝える作品の力を「芸術性」と呼ぶのではないか、と私は思っていますが、この両者がかみあったとき、はじめてコミュニケーションという目的が達成されるようです。

私がゲームを制作していて常日ごろ思うのは、64 bit のグラフィックエンジンとフル３Dモーションをつかったゲームが、果たして二色刷りのトランプやマージャン牌がもたらす興奮に勝てているのだろうか、という疑問です。むしろ、説明過多になればなるほど、受け手の入り込む余地を狭めてしまうような気がしてならない。

…

業界に身をおく人はみな、

「何百Mbps までいけば、顔を突き合わせた現実の人間のやりとりに到達するのか」

なんてことを考えてしまいます。生の対面というのは、果たして何Mbps の情報量で結ばれているのだろうか、と。

その答えはわからない。「わからなくてもしょうがない」ではなく「わからないのが正しい」という意味です。

「生演奏はCDの何倍、音がいいの？」

という質問に似ています。無限の情報源から何を受け取るかは、おのずと受け手のIQに比例します。

…

人間がひとつの目的をもったとき、かならずしも「情報量が多いこと」がリアルとはならないようです。

実はこれ、ゲームの重要な考え方です。どんなにすばらしいCGをつくったところで、プレイヤーの思考のなかで化学変化をおこせないものは、不要なノイズにすぎないのがゲームです。

画面の上に投影されただけでは「情報」はあまり価値をもたない、ということです。どんなに大容量の処理ができるようになったとしても、人間の思考に入り込んで、補完され、そして増幅されないかぎり、大した影響力をもちません。

これに対して、IT業界がこれまで単位としてきた「メガバイト」や「ギガバイト」といった単位は、あくまで技術的な処理量ですから、人間への影響力とは無関係といえます。

…

「メガバイト」「ギガバイト」といった単位に翻弄されている私たちは、情報を昇華させることを忘れているような気がしてならないのです。情報のジャンクフード化とでも言いましょうか、私たちのコミュニケーションが高カロリーの情報ばかりを摂取している様は、燃費のまるで悪いエンジンを見ているようです。

渋滞した高速道路で、私の車の前に割り込もうと、一台のクルマがだした１bit の情報。そこに感じたドライバーの厚かましい性格は、あるいは私の拡大解釈がなせる、単なる誤解だったのでしょうか…。

…

From:
斎藤 由多加
『ハンバーガーを待つ3分間の値段』

秩序の反対は無秩序ではない［レイ・カーツワイル］

話：レイ・カーツワイル

…

秩序はすなわち、無秩序の反対ではない。

無秩序とは、事象がランダムな順序で起こることだとしたら、無秩序の反対は「ランダムでないこと」になってしまう。情報とはデータの配列であり、有機体のDNAのコードとか、コンピュータのプロブラムのビットのように、その配列に意味がある。

一方で「ノイズ」とは、ランダムな配列のことだ。ノイズはその性質からして予測不可能ではあるが、なんの情報ももってはいない。しかし、情報もまた予測不可能なものである。もしも、それまでのデータから以後のデータが予測できるのなら、以後のデータは情報ではなくなる。よって、情報もノイズも圧縮することはできない（さらには、まったく同じ配列を復元することもできない）。

要素が交互に現れる予測可能なパターン（0101010101...など）には秩序があると思うかもしれないが、最初の数個のビット以降には何の情報もふくまれていない。

したがって、秩序立っているからというだけで、秩序があるとは言えない。秩序には情報が必要だからだ。秩序とは、目的にかなった情報のことである。秩序を測る基準は、情報がどの程度目的にかなっているかということだ。

生命体の進化における目的は、生存だ。進化アルゴリズム（生物進化をシミュレートして問題を解決させるコンピュータ・プログラム）を、たとえば、ジェットエンジンの設計に応用する場合、その目的は、エンジンの性能や効率や、あるいは他の条件を最適化することだ。

秩序を測ることは、複雑さを測るよりもさらに難しい。先の述べたように、複雑さを測る手法はいくつか提示されている。秩序を測るとなると、成功の程度を測る手段が必要となるが、それは、それぞれの状況に応じたものでないといけない。

進化アルゴリズムを作成するにあたっては、プログラマーは、そのような成功を測る基準（「効用関数」と呼ばれる）を盛り込む必要がある。テクノロジーの発展における進化のプロセスでは、経済的な成功を測る基準を取り入れることになるだろう。

情報がより多くあるだけでは、必ずしもよりよく適合することにはならない。ときには、複雑さを増すよりも単純にすることで、秩序がより深まり、目的によりよく適合できる。

たとえば、新しい理論が生まれて、見たところばらばらのアイディアを、ひとつの大きなより一貫性のある理論へと結びつけるようになれば、複雑さは少なくなるが、「目的にかなった秩序」は増大する（この場合、目的とは、観測された現象を正確にモデル化すること）。

実際のところ、より単純な理論を打ち立てることで、科学は前進していくものだ（アインシュタインも「全てをできるかぎり単純にせよ。ただし単純すぎてもいけない」と言っている）。

…



シンギュラリティは近い―人類が生命を超越するとき Kindle版
レイ・カーツワイル (著), 小野木 明恵 (翻訳), 野中 香方子 (翻訳), 福田 実 (翻訳), 井上 健 (監修)

128倍になった睡蓮の葉

話：レイ・カーツワイル

…

こういう話がある。

湖の所有者が、睡蓮の葉で湖面が覆われ、湖の魚が死んでしまうことのないよう、家を寸刻も空けずに湖を観察することにした。睡蓮の葉は、数日ごとに２倍に増えるという。

何ヶ月もの間、所有者はひたすら様子をうかがったが、睡蓮の葉は、ほんのわずかしか見られず、とりたてて広がっていくようには思われなかった。

睡蓮の葉が占める面積は、湖全体の１％にも満たないようなので、ここらで休みを取って、家族で出かけても大丈夫だろうと判断した。

数週間後に帰宅した所有者は、びっくりした。湖全体が睡蓮の葉で覆われ、魚がみんな死んでしまっていたのだ。

数日ごとに２倍になるので、最後に７回倍加した分で、睡蓮の葉が湖全体に広がっていたのだ（７回倍加すると、睡蓮の葉の占める面積は128倍になる）。

指数関数的な成長には、こうした特質がある。

…



ポスト・ヒューマン誕生 コンピュータが人類の知性を超えるとき 単行本 – 2007/1/25
レイ・カーツワイル (著),‎ 井上 健 (著),‎ 小野木 明恵 (著),‎ 野中香方子 (著),‎ 福田 実 (著)

発明サーフィン［レイ・カーツワイル］

話：レイ・カーツワイル

…

70年代になり発明を続けていると、発明の内容が、それが具体化される将来に存在するはずの、発明を現実にするテクノロジーや市場原理に釣り合っていないといけない、ということがわかってきた。

発明が現実になるときの世の中は、発明が考案されたときの世の中とは、大きく違っているはずだからだ。

そこでわたしは、個々のテクノロジー（電子工学、通信、コンピュータのプロセッサ、メモリ、磁気記憶装置など）がどのように発展し、それらの変化が、市場やひいては社会制度にどのような波紋を引き起こしたかをモデル化する作業を始めた。

発明が失敗する理由は、ほとんどの場合、研究開発がうまくいかないからではなく、タイミングが悪いからだということがよくわかった。

発明はサーフィンによく似ている。波がいつ来るかを予測し、ちょうどよいタイミングで乗らなければならないのだ。

…




シンギュラリティは近い―人類が生命を超越するとき Kindle版
レイ・カーツワイル (著),‎ 小野木 明恵 (翻訳),‎ 野中 香方子 (翻訳),‎ 福田 実 (翻訳),‎ 井上 健 (監修)

10 sites for 3D File [selected by Make:]

Finding a 3D file on the Internet
from: Make: Design for 3D Printing





Thingiverse

Thingiverse

Thingiverse is a community created in 2008 by the founders of Makerbot.

For a long time it was the most popular in the world of 3D printing but in 2012, the MakerBot's shift from open source to proprietary design divided users.

Although shared files on Thingiverse are usually made available under an open license, MakerBot shares some rights to the files published on its platform.

The name Thingiverse comes from the contraction of the English word "Thing" and "Universe."

Therefore, Thingiverse is a universe of "things" to produce by 3D printing.

There are more than 3 million projects on Thingiverse, you can create collections, comment on a file's quality, or make a variation or a "remix" of it, or even make a parametric model using the Customizer application.

Thingiverse also holds contests, with fantastic prizes and allows people from around the world to work together on a general interest project, like the Robohand project.

[Make:]

GrabCAD

GrabCAD

This community of engineers has been gaining in popularity for a few years.

Its vast high-level file bank is due to a network of users, often professionals, and their free downloads, as well as a very liberal usage policy.

GrabCad's competitive advantage is the ability to download projects in original (native) format, rather than simply in STL format.

In fact, the website encourages its users to publish their files in different versions to allow anyone to reuse and edit them as they wish.

An even more important detail is that GrabCad files are not optimized for additive manufacturing, so often these need to be optimized.

[Make:]

Sketchup 3D Warehouse

Sketchup 3D Warehouse

This gigantic virtual object library was created at the time when SketchUp software still belonged to Google.

Widely used by graphic designers during the creation of the 3D version of Google Earth, the Warehouse has an impressive number of files for architecture.

If you want to make a model of your IKEA furniture, look no further, because it's surely already there.

All files in the 3D Warehouse are free and can be downloaded directly in SketchUp.

It's the perfect tool for architects and interior designers looking to speed up the creation of their 3D designs.

However, you have to be careful because models created for graphic purposes cannot be printed directly, unless they meet the criteria for 3D printing.

Fortunately, you'll have no problem editing them in SketchUp.

[Make:]

TurboSquid

TurboSquid

This website is well-known among video game companies, architects, and others for its photorealistic 3D animation and design.

Everything can be found there: people, cars, scenes, furniture, fruits and vegetables...

The quality of the visuals is often breathtaking, but don't get too excited.

A large number of these files cost money, and not many of them follow the 3D printing rules we described earlier (such as watertightness), because they are optimized for digital (not physical) production.

If you plan to purchase a model from TurboSquid, expect to spend some time with your own modeling software to prepare it for production.

Don't be surprised if some of them remain unusable despite your efforts.

[Make:]

SketchFab

SketchFab

SketchFab is a website for viewing 3D models with textures and environments.

It acts as a support portfolio for several designers from different backgrounds and offers works that are sometimes breathtaking.

Some models can be downloaded directly, however, you may have to make a request to the creator via his or her project page.

[Make:]

YouMagine

YouMagine

This platform specializes in files dedicated to 3D printing and was created by Ultimaker as an alternative to Thingiverse.

The community is smaller so there are fewer files, but all of them are trustworthy and original.

There are a lot of talented Dutch designers featured there, like Michiel Cornelissen.

[Make:]

Pinshape

Pinshape

Pinshape is a platform inspired by social media and has an online store.

You'll find both free files and some you have to pay for.

[Make:]

Cults

Cults

The name "Cults" is a reverse anagram of St. Luc (St. Luke), the patron saint of artists and sculptors (and the letters S-T-L are also found in the name).

This market-place created in France allows designers to publish, and also sell their 3D files online.

The community is young, promising, and focused on the quality of the projects offered, more than their quantity.

[Make:]

MyMiniFactory

MyMiniFactory

Definitely one of the best curated website to find cool 3D printable files.

MyMiniFactory is filled with projects inspired by the Sci-Fi and Internet culture.

Fans of Cosplay and action figures, this is the place for you.

You can even sell your designs or be hired for a project.

[Make:]

無人のファーストフード店「Eatsa」

『COURRiER Japon』より


…


ロンドンやシンガポールで「ドローン（無人機）」が食事をはこぶ店がオープンするなど、外食産業ではさまざまな「無人化」が進められている。

2015年8月、米サンフランシスコでは世界初となる「無人ファーストフード店」、Eatsa（イーツァ）が開店した。共同創業者の一人は、グーグルでプロダクトマネジャーを務めた人物だ。

店内にはウェイターもレジ係もおらず、iPadでの注文方法を説明する担当者がわずかにいる程度。食事はコインロッカーのような窓口で受け取ることになっていて、準備ができると扉のタッチスクリーンに自分の名前が表示される。

健康志向の強い地元民に合わせ、メニューはボリュームのあるサラダが中心で、８種類すべてに穀物キヌアが入ったベジタリアン食だ。「弁当ボウル」と称したテリヤキ・ソースのかかったものや、カレー味、地中海料理風など、見た目も味もバラエティ豊か。

各6.95ドル（約830円）で、支払いはクレジットカードのみ受け付けている。レシートはメールで送られる仕組みだ。窓口の向こうは一切みえない。米「タイム誌」によると、ランチタイムには７人ほどのスタッフが裏で調理をしているという。

共同創業者のティム・ヤングは取材に対して、さらにテクノロジーを取り入れたいと意気込む。

「調理担当者も、一人一台iPadを使って、自身のタスクを管理しています。将来はスマホからの注文を受けられるようにしたいですね」


…





引用：COURRiER Japon(クーリエジャポン) 2016年 01 月号

バックステージに消えた、スティーヴ・ジョブズ

話：David Gelles





…


1981年6月6日の土曜日、蒸し暑い夏のボストン。

ボストンコモン公園にほど近い巨大ホテル、パークブラザの天井の高いボールルームには、オタク風情の聴衆がシャンデリアの下でひしめき合い、時代の予言者として崇められている男の登場を待っていた。

群衆のほとんどは若い男性で、パーソナルコンピュータの熱狂的なファンであり、のちに私たちの生活も仕事も一変させる大革命の先陣を切るコンピュータマニアたちだ。彼らの待ち望んでいるゲストは、スティーヴ・ジョブズだった。





当時まだ26歳の若者だったジョブズは、ほんの数ヶ月前に突如、世界的なスターダムにのし上がっていた。彼が友人と設立した企業、アップルは、上場を果たしたばかりだった。フラッグシップとなる製品、アップルⅢは人々のテクノロジー利用に革命を起こし、彼の資産はすでに2億5,000万ドルに達していた。

ジョブズはボストンのアップル・フェスティバルでスピーチする予定だった。当時18歳のコンピュータの天才、ジョナサン・ローテンバーグがアップル製品の熱狂的ファンのために開いたイベントだ。それはジョブズの知らないところで企画されたものだったが、若く野心的なこの主催者に自分と共通するものを感じたのだろう、ジョブズは直前になって参加を承諾した。

贅肉のない細身の身体に堂々たる髭を蓄え、黒々とした長髪は耳を覆い首まで達していた。ダークスーツに青いドレスシャツ、ブラックタイといういでたちでなければフォークシンガーといったところだ。ワイドフレームの眼鏡が角ばった顔を半分以上覆っていた。彼は暑さのために上着を脱ぎ、肩にかけていた。



昼食後、ジョブズとローテンバーグはパークプラザに戻った。その日、数百人のファンたちは、最新のアップルコンピュータをいじくり回し、情報を交換し、コンピュータが自分の人生を、そして世界を今後数年でいかに変えるかを夢想していた。今や彼らはボールルームに集結し、自分たちの夢を実現させた男の登場を今か今かと待ち構えていた。

ジョブズは若さに似合わず沈着冷静で、億万長者に相応しい満足げな笑みを浮かべていた。とはいえ、1,000人近いもっとも忠実なファンを前にして、さすがのジョブズも緊張気味だった。彼らはジョブズの製品の初期からのファンであり、アップルを存続させるためにはなくてはならないハードコアユーザーだ。

基調講演の10分前、ステージの裏手では10代のローテンバーグがやはり神経を尖らせていた。基調講演の直前、二人は雑談しながらも気もそぞろだった。突然ジョブズが言った。

「ジョナサン、悪いけどちょっと失礼するよ」



ローテンバーグが振り返ると、すでにジョブズの姿はなかった。

本番直前のあがり性か？

トイレにでも行った？

あるいは、風変わりな行動で知られる彼一流のいたずら心だろうか？



長い数分間が過ぎ、ステージの向こうにはしびれを切らした聴衆が見えた。開始まであと4分。ローテンバーグはパニックに陥った。もしジョブズが恐れをなして逃げ出したのだとしたら、アップル・フェスティバルは最悪の結果を迎える。ローテンバーグはこき下ろされるだろう。

彼はジョブズの姿を求めてバックステージを捜し回った。さらに数分が過ぎた。ジョブズの姿はどこにもない。そしてついに、散らかった舞台裏の一角にジョブズの姿を見つけた。



ジョブズは地べたに足を組んで座っていた。

身体をまっすぐに伸ばし、壁を向いて微動だにしない。自分の人生でもっとも重大な瞬間の一つを目前にして、ジョブズは瞑想していたのだ。バックステージの混乱をよそにジョブズがさらに数分間の静寂のときを過ごすのを、ローテンバーグはじっと見つめていた。

ついにジョブズはおもむろに立ち上がり、ローテンバーグに笑顔を向けながらステージに向かって歩き出した。

カーテンの向こうから現れたジョブズにスポットライトが当たると、聴衆は熱狂の叫びを上げた。



…



混乱のさなかでのジョブズの冷静さと集中力は、彼を偉大なリーダーたらしめた資質の一つだ。彼は完璧とはほど遠い人間だったが、その集中力と洞察、想像力は、彼とアップル社を抜きんでた存在にした。

バックステージでジョブズは、聖なる存在に祈っていたのでも、曼荼羅をイメージしたり、マントラを唱えていたりしたわけでもない。おそらく彼は、瞑想の師に教わったシンプルなこと−−自分の呼吸と身体に注意を向け、心の中に湧き上がる考えを、判断を加えることなくただ観察する−−を行っていたに違いない。

彼は「マインドフルな瞬間」に浸っていたのだ。



…





引用：マインドフル・ワーク　「瞑想の脳科学」があなたの働き方を変える

英語で読む「Apple Keynote」iPad Pro, line up

英語で読む「Apple Keynote」iPad Pro, Demos
からの「つづき」



Phil Schiller

This is the most advanced iPad we've made by a long shot. 

It's a 12.9-inch Retina display. It's our A9X third-generation 64-bit chip. It has a four-speaker audio system, ten-hour all-day battery life. If has an iSight camera and FaceTime camera, it has wi-fi networking and of course our Touch ID all built in. 

It's made in an environmentally friendly as possible, mercury-free LED-backlit display, arsenic free display glass, BFR free, beryllium free, PVC free, and of course, that glass is highly recyclable.



The new iPad Pro comes in three finishes, silver, gold, and space gray. I know right now you are just thinking how much does it cost, because I want one. 

The new iPad Pro starts at just $799. That's with 32gigs of memory. For 128 gigs, it's $150 more. And there's a configuration with 128 gigs and LTE networking. 


(Applause)


The new iPad Pencil, $99, and the Smart Keyboard, $169. They will all be available starting in November. 


(Applause)


There has never been a product anything like iPad Pro before. We are so excited about it that we've created a video to tell you a little bit more about it.



Jony Ive

With its scale and with the way you use it, iPad has always been uniquely immersive. To amplify this, to put it on a much larger scale, we designed iPad Pro.

It begins with a 12.9-inch Retina display on an iPad that remains remarkably thin and light. With 78% more screen area, iPad Pro not only transforms your viewing experience, it enables new ways of creating and sharing.

To give Multi-Touch a greater level of precision, we completely reengineered the Touch subsystem, increasing the sensitivity of the sensors and doubling the touch refresh rate. It's actually the most advanced display we've made, and with 5.6 million pixels, it has the highest resolution of any iOS device. 



This is the first iPad to automatically adjust the number of times display is refreshed depending upon what's on the screen. This leads to greater energy efficiency and the all-day battery life you'd expect. 

Driving its high level of performance is the powerful A9X. It was specifically designed for iPad Pro and to meet the demands of a much larger display. Its size lets you do and see more. And its precise Multi-Touch technology allows for new forms of input while enhancing the capabilities of iOS 9. 



To produce a rich audio experience within this device's thin profile, we've developed an entirely new four-speaker architecture. 

For the first time, the speaker housing is machined directly into the unibody enclosure and sealed with a carbon fiber cap. Its four speakers give iPad Pro a powerful acoustic output and dynamic range that far surpasses its size. 

With people using iPad in more and in different ways, we wanted to enhance its flexibility. To do this, we've developed a new technology.Its magnetic contacts relay both power and data bidirectionally. So you can easily connect compatible accessories without the need for Bluetooth or batteries. 



iPad Pro enables tools and interactions that just haven't been possible before. iPad continues to transform the way we do things. Our goal in designing iPad Pro was to engineer a device that allows you to be more productive, more creative, at an entirely new scale.


(Applause)



Phil Schiller

That is the new iPad Pro, and we could not be more excited about it. It's the flagship in our iPad line. Starting today, this is what the iPad lineup looks like. We've now moved iPad mini 2 down to become our entry-level iPad at a new lower price, just $269. 

Above it is the brand-new iPad mini 4 that we are also launching today. So what's the iPad mini 4? Well, simply, we've taken the power and performance of iPad Air 2 and built it into an even smaller mini enclosure. It's just .65 pounds, powerful and yet small and light.

iPad Air starts at $399, and the iPad Pro at $799. 



So that's our new about iPad.

Thank you very much.


(Cheers and applause)






from; Apple Events, September 9th 2015

英語で読む「Apple Keynote」iPad Pro, Demos

英語で読む「Apple Keynote」Smart Keyboard & Apple pencil
からの「つづき」


Kirk Koenigsba
Microsoft

Than you. It's a thrill to be hare today. At Microsoft, we're focused on reinventing productivity to help people do their best work anywhere they are working. 

And today more than ever, we are supporting Microsoft Office on Apple platforms. I'd like to introduce Han-yi, who I going to walk us through some cool demos .

Up on the screen, you'll see a beautiful. Microsoft Word document on the gorgeous new iPad Pro. Now, with the Office iPad, we want to make it easy for anyone to create rich content and documents using Touch. 



So watch a quick example here. We can just, with a few quick taps, take this table, add styles, and turin it into a really great document. 

Now, we want to extend this richness with the new iPad Pro with Ink, so we can allow anyone to markup or annotate their documents and collaborate with others. 

So if you look underneath the ribbon, you will see we have a variety of new pen tools. There's different pens and pencils. One is a highlighter. You see this fabulous new color wheel so you can pick just the color you want and a new thickness control so you can get the point you need.

Watch as we can use the Apple Pencil and circle items in our document. We can strike through, we can add suggestions, and we can write in the margins. And you will see it's also great for maltilingual usage too. 

Now, because Office is built for teamwork, all of these changes are stored in the document itself and can be viewed on any Microsoft Office application on any device.



Now, the next thing we want to do is add a chart to our document, so we've started the chart in Excel. So we'll take advantage of iOS 9's multitasking capabilities. With a quick swipe, we can have both Word and Excel on the screen at the same time.

Now, for Office, the document is king, so having these two applications side by side is a huge productivity boost and allows us to do things like copy and paste this chart that you see and put it into Microsoft Word.



Now, let's finish up our PowerPoint presentation that goes along with this document that we're working on, and once again, we'll use iOS 9's multitasking capabilities, have both apps up on the screen at the same time, and we can copy this chart also into our PowerPoint presentation to finish it up.

Now, just like Word, just like Excel, PowerPoint has great support for the Apple Pencil and for Ink, and so watch as we can go ahead and draw some shapes here on our slide, and they're converted automatically to graphic objects. 


(Applause)


Let's take this to the next level. We'll if to this slide. You see it has just a simple list. We want to turn this into a high-impact diagram. We can use the Apple Pencil or just touch.

Here we will just use Touch, and watch as we draw three circles, and you will see that PowerPoint converts them automatically into shapes. Now, we'll support shape recognition for over 20 different object types, so you can take your hand-drawn art and annotations and convert them into professional-looking content.

So this is the new Microsoft Office on the new iPad, and at Microsoft, we really believe that bringing together the iPad Pro with Microsoft Office, the Ink, the multitasking capabilities will really transform the way people work on these kinds of devices. 

Thank you very much.


(Applause)



Phil Schiller

Next, we'd like to see what it's like for creative professionals to use iPad Pro in their workflow, and who knows better about creative workflows than our good friends at Adobe?

Adobe has been doing incredible things on iPad with Creative Cloud mobile apps, and now on iPad Pro, they are working on a brand-new suite of applications that's incredibly powerful and can do amazing things. 

So I am very excited to bring out the Director of Design for Mobile Apps at Adobe, Eric Snowden.


(Applause)



Eric Snowden
Adobe

Thank you so much. I am really excited to show you three different Adobe applications all working together on the iPad Pro.

The first of which is Adobe Comp. And Comp is a design tool that's as easy to use as drawing on a napkin. So by creating an X on the left-hand side of the screen, I am creating an image place hold holder. We have gestures for headline copy and body copy. You can quickly lay out a rough design. These elements are temporarily grouped together so I can adjust them as a group. 

So I have gone from nothing to a rough wireframe in about 15 seconds. From there I want to add real fonts, make this a little bit more high fidelity. This is the first time on a mobile device we've given access to typekit fonts. We have over a thousand fonts available.

So I am going to go ahead and select this headline text, and I am going to change my copy to be Ruby Red, which is the theme for this design. And I am going to apply some styles to my body copy as well, a simple gesture to copy styles from other objects. And I lastly, I want to add a  photo from my camera roll. 



So I've a rough design here. I am pretty happy with it. But I am not quite happy with the model's smile. I wish she had just a little bit more of a smile. I think it would warm up the design quite a bit. But luckily we have an app for that.

So I am going to go into multitasking mode, and multitasking is amazing on the new iPad Pro, side by side, it's like having two screens. I am going to send this image from Comp into a brand-new application called Adobe Photoshop Fix.

And Fix is a product we are announcing today. It's a member of the Photoshop family for retouching, and it's insanely fast on the new iPad, can process up to 50 megapixels images very fast and has all the features you would expect from an app in the Microsoft family, but we've built facial detection into the retouching engine.

If I select the model's lips, for example, I can isolate those and just give her just a little bit more of a smile.


(Applause)


Then I can send that change back to Comp. So for the last app, I am going to open up Adobe Photoshop Sketch, which is our painting and drawing application.

With Sketch, we've tuned it to work with the iPad. With our new tool, if you lay the pencil on the side, you are laying down more water and less pigment. If I hold it up right and press down harder, I am laying more ink and less water. I can click this button here to dry that. 

I am going to go ahead and copy this, close out of multitasking. Then paste this back into my Comp document. So with a couple other small tweaks, finish up this design, and it looks pretty good. I went from a blank page to a design in just a few minutes using three different applications together. 

But I think the most impressive thing out of all this is all this work is nondestructive, so at any point if I put three fingers down on the screen, I can scrub back on my history back to my blank document and then all the way back to my final design. 


(Applause)


So you never have to worry about making a mistake or losing your work. It's all safe here. 

So that was Adobe Comp, Photoshop Fix, and Photoshop Sketch. We are making tools powerful enough for professionals and easy enough for anyone to use. This is only available on the iPad and will be shipping in October.

Thank you.


(Applause)



Phil Schiller

For the last demo, we wanted to show you something that really requires the incredible performance of graphics for the iPad Pro and an application that's pretty amazing. It's an application that helps to visualize human anatomy and assists doctors, patients, and students in medical school.

To show you this incredible new application and how it runs in iPad Pro, I am very excited to I think about up the Head of Design at 3D4Medical, Irene Walsh.

Irene?


(Applause)



Irene Walsh
3D4Medical


Thank you.

In the average medical consultation, the patient is with a doctor for just seven minutes, and they only recall 14% of the information they receive. At 3D4Medical, we believe that clear understanding between doctors and patients leads to better healthcare and ultimately to better patient outcomes. I am excited to show you how with the new iPad Pro, our Complete Anatomy series has bridged that communication gap. 

Let's imagine I am a doctor. I am speaking with my patient about their injured knee. I can zoom right into the knee area to show them more about the bones at work here. The incredible CPU and increased memory of the new iPad Pro mean that I am now seeing these textures at double the resolution of previous versions. And with the Polly count of our mesh also doubled, I am experiencing new levels of medical accuracy.

Now let's turn on some muscles, and we can see how thy interact with the skeleton to create movement. The quadriceps you see here are being animated in real time at 60 frames per second. Just imagine how groundbreaking this will be for physical therapy patients in understanding and visualizing their treatments. This motion is fully controlled by me, and it's seamlessly rendered by the new iPad Pro.



To get a little context, I can turn on the skin there to help orientate. We have taken full advantage of the Apple Pencil by introducing unique cutting and drawing tools to our app. As a medical student, for the first time, I will be able to edit the model rapidly and with pinpoint position. 

I can cut through the layer of anatomy to reveal the relationships between structures and even simulate surgical procedures. As a trained physician, I'll use Complete Anatomy to educate my patient on their condition .



So let's say my patient presents with a torn meniscus. I can bring up a preset view of the knee area to highlight the relevant structures. Then to make the injury more specific to my patient, I can take the Apple Pencil and make a precise tear on the meniscus directly on the model. 

I can then show my patient their particular injury in 3D. Using the pressure sensitive technology, I can model the effects of arthritis, varying the size and frequency of bone spurs according to the force that I apply.


(Applause)


I can even annotate while still in the 3D environment using our pen tool to draw directly on the model. Or using our automatic labeling function. What's really great about this is that I can actually share this exact 3D model with my patient and record a consultation for them to refer to in Complete Anatomy on their own iPad. 

We believe that the new iPad Pro and our Complete Anatomy series will transform the way doctors and patients communicate, increasing medical understanding and improving patient care from remote villages to the top hospitals and universities in the world.

Thank you.


(Applause)



Phil Schiller

Now you've seen the kind of applications that can run on iPad Pro. They are truly transformative... 






to be continued...
→　英語で読む「Apple Keynote」iPad Pro, line up





from: Apple Events, September 9th 2015

英語で読む「Apple Keynote」Smart Keyboard & Apple pencil

英語で読む「Apple Keynote」iPad Pro
からの「つづき」



Phil Schiller

But the story doesn't stop there. Let's go back to that software keyboard. It's great keyboard. It Dynamically changes as we use different applications. It's how most of us will type on our iPad Pro. But because we are enabling applications not possible before in an iPad, sometimes you'd like the convenience of a physical keyboard.

So we are very excited to tell you about a brand-new accessary just for iPad Pro, and it's called the Smart Keyboard.

(Applause)

This is unlike any keyboard you've ever used before. It's covered in an Apple woven fabric. That fabric creates the cover but also forms the structure and the feel of those keys, and they feel really great to type on. Inside is a new Apple dome switch that we pioneered with the MacBook, and it works beautifully in this great new Smart Keyboard.

So how do you attach or connect the Smart Keyboard to your iPad Pro? Well, if you look closely, there are three new circles along the side of the iPad Pro. This is a brand-new connector technology. We call it the Smart Connector. It carries power and data and connects magnetically to the Smart Keyboard. So when you want to attach your iPad to the keyboard, you just slide it on it.

And the software in iOS 9 automatically adapts and changes because it knows you want to use the physical keyboard versus the soft keyboard. So that's the new Smart Keyboard, designed specifically for the iPad Pro.

(Applause)

So that's typing. Let's talk about drawing and illustration. works of art, drawing on their iPads with their fingers. iPad is all about Multi-Touch, and we will continue to use our hands to interact in amazing ways on iPad. But iPad Pro is going to enable new classes of applications that require even greater precision than ever possible before, a new level of precision and accuracy that requires some amazing innovation.

So we're so happy to introduce to you another brand-new accessory specifically for iPad Pro, and it looks like this.

(Cheers and applauses)

It's called Apple Pencil.

(Laughter)

And this Apple Pencil is packed with so much new amazing technology. We have a great video to tell you all about it now.



Jony Ive:

Touch, of course, is the primary method of interaction with iPad. To enhance what's possible with Multi-Touch and to allow for a new level of precision with iPad Pro, we've designed Apple Pencil. 

This began by reengineering the Touch subsystem of the display to measure both finger and stylus input on the same plane with optimal accuracy. When you are using the pencil, the system scans twice as of often, allowing iPad Pro to capture more points in a single stroke. 

Highly responsive sensors built into the tip of Apple Pencil work with the iPad Pro display to detect position, force, and tilt. With Force Data, you can press lightly to get a thin stroke or press harder to get a darker, bolder stroke. Signals emitted from two locations in the typical calculate the angle and orientation to produce broad or shaded strokes. 

Its unique tip signature allows it to be used simultaneously with your finger. And with incredibly low latency, it has a responsiveness that feels like a true writing or drawing instrument. While its battery lasts for hours of use, a Lightning connector lets you recharge by plugging directly into iPad Pro. 

Apple Pencil is designed to look and feel like a familiar tool. Yet with its carefully engineered technology, working with or most advanced Multi-Touch display, it delivers something extraordinary, precision that actually gives you the ability to touch a single pixel. 

(Cheers and applause)



Phil Schiller

This Apple Pencil absolutely amazing, and to get that level of low latency so it feels like you are drawing directly on the display took an incredible effort of collaboration between our hardware, software, and design teams. And they're done a remarkable job. 

Customers are going to feel it every time they use it. They can use it within built-in apps in iOS, like our new Notes app, where you can draw and diagram directly with Apple Pencil. Or in Mail, where now with our new Markup feature, when someone sends you an at attachment, you can draw and markup, write on that at attachment, and send it on to them.

You are going to see new applications from developers that have created features that take full advantage of this huge iPad Pro display, all its power, and most of all, Apple Pencil. Like Procreate, an incredible fine art illustration and drawing application that just comes alive on iPad Pro.

And applications we've not seen before, like this, it's called UMake, designed specifically  for iPad and takes full advantage of that display and that incredible Apple Pencil.



Apple Pencil is one of the most advanced technologies we've ever created in a simple, beautiful form. And we've been lucky enough to have a few developers come in and take a look at the new iPad Pro and Apple Pencil and see what's possible with this incredible new technology. 

So we'd like to do a few demos, and to begin with, it would be great to have a developer come and show us what's possible with professional productivity, and who to know better about productivity than Microsoft? 

Yeah. These Guys know productivity.

(Applause)

So I am extremely pleased to introduce Corporate Vice President for Microsoft Office, Kirk Koenigsbauer. 

Kirk?

(Applause)



Kirk Koenigsbauer

Thank you. It's thrill to be here today. 

At Microsoft, we're focused on ...






to be continued...
→　英語で読む「Apple Keynote」iPad Pro, Demos





from: Apple Events, September 9th 2015

英語で読む「Apple Keynote」iPad Pro

英語で読む「Apple Keynote」Apple Watch
からの「つづき」


Tim cook
Apple CEO

iPad is the clearest expression of our vision of the future of the personal computing. A simple multi piece of glass that instantly transforms into virtually anything that you want it to be. In just five years, iPad has transformed the way we create, the way we learn, and the way we work.

We are partnering with the world's leading enterprise companies, IBM and Cisco, to redefine and transform the way people work in the enterprise. As we brought more and more capability and more and more power to the iPad, we've been amazed at the new and unexpected things that our customers have done with the iPad.

So we asked ourselves how could we take iPad even further. Today we have the the biggest news in iPad since iPad!

(Cheers and applause)

And I am thrilled to show it to you.

(Cheers and applause)

This is the iPad Pro. 

It's the most capable and powerful iPad we've ever created. It is chocked full of amazing advanced technologies and innovation. To tell you all about it, I'd like to invite Phil Schiller up. Phil?

(Applause)



Phil Schiller

Thank you, Tim. Good morning, everyone! 

(Cheers and applause)

Thank you. I am so excited to tell you about this incredible new iPad Pro. It has a huge screen, the biggest we've ever built in an iOS device. It has more power and performance than any iOS device we've ever made either.

Let's start with that display. Why make an iPad with a bigger display? With a larger display, think about the iPad from the very beginning. It's a magical piece of glass you hold in your hands, and you can touch the software. You can touch the webpages we surf. We can touch the books we read and the documents we create. 

And it can do things that a smartphone can't do because it doesn't have to fit in your pocket. And it's thin and light enough to hold all day long so it can do things that a notebook can't do. So with a bigger screen iPad, your TV shows and movies are more cinematic. The games we play are more immersive and powerful. 

And an iPad is always a Multi-Touch device, so now with a bigger iPad Pro, you can have a full-size software keyboard, so you can type in your documents with this great, big keyboard. And keyboards can do many things, like be an amazing musical instrument. Yeah, somebody likes music.





We can do something on an iPad that you can't do on a notebook. The new multitasking features in iOS9, Slide Over, Split View, Picture in Picture, were designed with this iPad Pro in mind. They make it so much more productive and capable.

So how big is the screen on the iPad Pro? It's 12.9 inches on that diagonal. Why 12.9 inches? Well, here, let me tell you little secret about its size. Let's put next to it our previous largest iPad, that's iPad Air 2. If you look at the width of the iPad Pro, it is the same as the height of the iPad Air. 

(Applause)

And then we take that height, and we make a 4 by 3 ratio. Now you have an iPad big enough to run your full iPad Air apps with more room side by side. It is an incredible display. It is 2732 by 2048 pixels. Do the math, it's 5.6 million pixels. Far more than on any iOS device before. In fact, that's even more pixels than a 15-inch MacBook Pro with Retina display. It is a beautiful display.

(Applause)

Your photos will look amazing on it. Huge, incredibly detailed, rich colors. Your documents will be full size with laser-sharp text. And I'll say it again, watching movies on it is incredible. It's an amazing experience. This is the most advanced display we have ever built. 

It took some incredible innovation in technology. For example, we used the technology that we created in the iMac with Retina 5K display and its timing controller to drive all those pixels quickly. We made it look beautiful with our photo alignment technique, which means it has great on-access contrast ratio. It's made of the best oxide TFT material, which means we can light up the pixels quickly and have uniform color and brightness.

And for the first time in an Apple display, it has a variable refresh rate. That means if things aren't moving quickly on the display, we can slow it down and save energy. 



This is an amazing display, and inside it, something even more amazing, the chip that powers it. This is the new A9X chip. It's our third-generation 64-bit chip. We've doubled bandwidth to memory. We've doubled the read and write performance to flash storage. It is so fast.

How fast is it? The new A9X is 1.8 times faster than the A8X it replaces. This is desktop-class performance.

(Applause)

If you compare what our team has done, our chip team, is just on fire, over the last five years, they've grown performance in the iPad 22fold for CPU tasks. And graphics tasks are even faster. We've doubled the performance of graphics over the A8X. And over the last five years, this is unbelievable, graphics performance has gone up 360 times. 

(Applause)

The biggest jump in this year alone. You combine that fast hardware with great software, like in iOS 9, our Metal libraries for writing, games, and applications directly to that graphics chip, and you get incredible performance. 

But here's another way to think about how fast iPad Pro is. It is faster than 80% of the portable PCs that shipped in the last 12 months. 

(Applause)

That's at CPU tasks. At graphics tasks, it's faster than 90% of them. 

(Applause)

So when you run tasks and applications that we all love to use, they get incredibly fast. For example, iMovie. Running iMovie on an iPad Pro delivers desktop-class performance. With iMovie, you can now edit three streams of 4K video simultaneous. That's incredible performance.





And it's going to enable new classes of applications for iPad. For example, check this out. This is AutoCAD 360 from Autodesk. It's an incredibly powerful application. This image has 320,000 objects in its wireframe mesh. And you can zoom in and pan around it with buttery 60 frame per second smoothness, something you can't do on a PC.

And all that power comes with all-day battery life. Ten hours of battery life. So we've got an amazing display, incredible performance, great battery Iife.

(Applause)

So we thought this display deserves a great sound system, and so for the first time ever in an Apple product, we now have a four-speaker audio system. And automatically balances the left and the right depending on how you are holding the iPad. 

And it balances the frequencies between the bottom dynamically to create a beautiful stereo sound stage. And it puts out three times the audio volume of an iPad Air 2. You really have to listen to it. It's amazing. 



And that's packed into a device that's incredibly thin and light. Here's the iPad Pro. Let's bring in the iPad Air underneath it. You can see they are both incredibly thing. The iPad Pro is just 6.9 millimeters thin. The iPad Air 6.1. Very, very close.

How about the weight of it. Let's bring in the original first iPad. it's kind of fun. They are both just around 1.5 pounds, which is unbelievable because the iPad Pro has a 78% larger screen area. It has 360 times more graphics power. 

It is thin and light enough to hold all day and powerful enough to take everywhere, whether you want to watch movies in the park or edit a film on location. This is an amazing iPad.



But the story doesn't stop there... 






to be continued...
→　英語で読む「Apple Keynote」Smart Keyboard & Apple pencil





from: Apple Events, September 9th 2015

英語で読む「Apple Keynote」Apple Watch

Apple Special Event

Bill Graham Civi Auditorium
San Francisco
September 9th 2015


Tim Cook
Apple CEO

Thank you. Good morning!

Thank you for joining us and welcome to San Francisco and the legendary Bill Graham Civic Auditorium. We could not be more excited to be here this morning, and we're so glad that so many people from all over the world could join us, including many of our employees. Hey, guys.

(Cheers and applause)

It's been an incredible year for Apple. We are really firing on all cylinders. And we are about to make some monster announcement across the several of our product lines. So we have a big day ahead, and there's no time for updates, so I'd like to get right in and talk about Apple Watch.

(Applause）





Yes. Just a few months ago, we made Apple Watch available to our customers around the world. It's already changing their daily lives, and they love using it. They love how quick and easy it is to respond and receive messages and phone calls and notifications from their favorite apps. They're amazed at how Siri on the Watch let's them do so much with just their voice, like get directions or send a quick message. With Apple Pay, customers are loving that they can purchase directly form their wrist.

And Apple Watch is helping our users live a better day, closing those rings had become a healthy obsession. In fact, we have been flooded by emails, like this one from Dennis, saying that the Apple Watch has motivated him to work out and exercise on a regular basis.

"A life-changing device... I have lost almost 30lbs... the watch inspired me in a way I have never been before to work out and exercise on a daily basis."
Dennis H.





To many people like Dennis, the Apple Watch has been life changing. For all of these reasons and many more, people love using Apple Watch. Customer satisfaction is an incredible 97%.

Now, despite just we are launching the watch a few months ago, we are on an incredible pace of innovation, and to tell you about where we are going next, I'd like to invite Jeff Williams to the stage. Jeff?

(Applause)



Jeff Williams
senior vice president

Thanks, Tim. In June, just weeks after launching Apple Watch, we previewed our next generation of OS, and it's packed with powerful features. There are new watch faces, like this beautiful one with time transit .

Third-party complications, this is a big deal. It's a really powerful thing to be able to glance at your wrist and see the information that's important to you. And now with third-party complications, you can see even more, things like the latest news or your airline departure time and Time Travel. Just rotate the Digital Crown and view the day ahead. It's the fastest way to see the next couple of meetings or check what the temperature will be later in the day, for example. And we are adding Transit to Maps, making it easier to find and use public transportation.

(Applause)

Now, in addition to these and other built-in features, developers have been hard at work. There are already over 10,000 Watch apps on the App Store.

(Applause)

And now, with native apps, developers can do even more. Apps can display video, they can access hardware, like the microphone, speaker, and health sensors. I'd like to show you a few right now. Facebook Messenger is coming to the Watch.

(Applause)

Facebook Messenger allows users to send text, send audio messages, and share their location right from their wrist. And iTranslate, one of my personal favorites. Just speak into the microphone and see and hear translations in over 90 languages.





And GoPro. The wrist is an ideal location to control your GoPro, and now the apps turns the watch into a viewfinder. No matter where your camera is mounted, you will always know where it's pointed, and you will never miss that important shot.

And then AirStrip. This is an app that is for physicians, and I think it's a great example of just how far developers can go with native apps. But rather than describe it for you, I'd like to bring up Dr. Cameron Powell, Co-Founder of AirStrip, to demo it for you now.

(Applause)






Dr. Cameron Powell

Thanks, Jeff. Joining me on stage is AirStrip's Co-Founder Trey Moore. AirStrip plays an important role in our country's healthcare system, leveraging the use of iPhone and iPad. But here comes another game-changer for healthcare, Apple Watch.

Let's start with a physician who is viewing his daily schedule, making rounds, and communicating with the team. Now if I look at my watch face, I can see my next patient. I can notice her diagnosis, and I can actually Time Travel to see what's next.

But let's see what happens if a nurse sends me a notification. Now, within the message itself, I can see the alert, the waveform, vital signs, and the lab results. The reason that I can immediately see all of this relevant data is because once I have the watch on, I am securely authenticated until I take it off. Let's go back and dig a little deeper on that waveform. I really want to know what's happening right now.

(Applause)

Thank you. Now, this wasn't possible until watch OS2, but what I really care about is I want to compare what happens in real-time to what has been happening more recently, and I can do that on Apple Watch by rotating the Digital Crown.

Now, as you can see, AirStrip magically pulls all this data together into a single view through our AirStrip1 platform, and we make it available to Apple Watch for display, but what is so great is I can take action on what I see. Here I can send a HIPAA-compliant secure message to a member of the patient's care team. In this instance, I am going to order a repeat ECG. Okay. We are going to switch gears.

Let's talk about how AirStrip with Apple Watch will change our doctors communicate with their patients. Now, AirStrip has been used already to monitor over 3.5 million pregnant women in the hospital, but with our new product, Sense4Baby, we can now monitor these women at home, leveraging Apple Watch. So here you see a message from a doctor to the pregnant patient at home asking her to begin monitoring her baby's heart with something called a None Stress Test, or an NST.

Now, the mom, with a watch on her wrist and connected to the Sense4Baby sensors on her belly, starts a test. As I can see on this green line, I can confirm that I am monitoring the mother's heart rate as it's being read by Apple Watch, but I can also see the baby's heart rate and the mother's contractions as they are being read form Sense4Baby. So finally, I can differentiate between the mother's heart rate and the baby's heart rate, which has been a problem for many years with home monitoring. Now, while she's doing this test, she can actually listen to the baby's heart rate right on her wrist.

(Applauses)

Thank you. That's really cool, isn't it? Now, when the test is done, she can simply send all that data from her watch back to her doctor. And then later that evening, she gets a message from the doctor telling her I've read your NST. Your baby is doing just fine. So AirStrip, plus Apple Watch together, will redefine how messaging and communication occurs in healthcare. Thank you very much.

(Applause)



Jeff Williams
senior vice president

Isn't that great? That's why we do what we do. We think the power and potential of watch OS2 is unlimited, and we can't wait to see what else developers do with it. I want to switch gears, and I want to talk a little bit about our collection. When we created Apple Watch, we knew it had to be an expression of your personal taste and style. And today, we're offering even more choice. We've been working with a company that we greatly admire on some new watches. This is a company that shares our commitment to excellence and craftsmanship, and that company is Hermes.

(Applause)

Together we've created a collection. It starts with this iconic double tour that wraps elegantly around your wrist twice. It's made of hand-stitched leather that ages beautifully over time. And joining the double tour is a single tour and a cuff. Each of these has an Hermes watch face that uses their traditional iconography. These are going to be available in select stores in October, and we think people are going to love Apple Watch Hermes.

(Applause)

But that's not the only update to our lineup. We have been working on new models and new bands, and I' d like to show them to you now.

(Cheers and applause)

We're really excited to offer two new finishes, gold and rose gold, in anodized aluminum. These are going to come in both sizes, 38 and 42 millimeter, and they are paired with some. And they are available at the same price as the rest of the Sport lineup. This adds a whole new dimension to the I lineup. You actually just have to see them in person. They are really beautiful.

We've also made some updates to our stainless collection. The space black stainless has been very popular, so we are now adding a model with a black Sport band, and we've updated our classic leather with it's now got a two-tone look, and it comes in black and saddle brown. It's really beautiful. And finally, we're offering a stainless steel case with a Product Red band.

(Applause)

Not only does it look good, but a portion of the proceeds goes to the Global Fund to fight AIDS. I think you are going to love it. One of the things that people love about Apple Watch is the ease with which you can change the band and create a whole new look.

So we're adding a fall collection of new bands ranging from vibrant hues to more neutral tones, and when you pair these bands with different cases, you end up with some truly unique combinations. It's really nice. So that's our Apple Watch lineup, and as we look forward to the holiday season, we are really excited with new models and new OS, with native apps.

We think it's going to be a fantastic holiday gift. The new models that you saw are shipping today in these 24 countries, and watch OS2 is available on September 16. That's Apple Watch. I'll hand it back to Tim.

(Applause)



Tim Cook

Thanks, Jeff. It is amazing what kind of power that you now have on your wrist. It's really incredible. And we've got some great news looks. Next up is iPad. Yes!

(Applause)

iPad is ...






to be continued
→ 英語で読む「Apple Keynote」iPad Pro






from: Apple Events, Sep 9th 2015